Standard Chartered News Update: Bank Adds App to Repertoire
Standard Chartered news update: Banking chain Standard Chartered have launched a new mobile app to expand their customers’ business experience.
Apps are becoming a major part of the business and social worlds as people become ever more reliant on their mobile phones and other devices which leads them to demand that they are able to access everything they might ever need to in one place. When it comes to banking, most of the major banks have broken into the mobile device market and have launched their own apps allowing their customers to conduct business on the go.
“Standard Chartered has announced the introduction of the “Breeze” mobile application (“app”) which delivers an exciting dimension of digitisation to its customers.
The revolutionary move by the Bank will transform the digital space in the country’s financial services industry.
Currently the sophistication and increased expectation of the average Ghanaian banking customer has influenced banks to adopt a new way of thinking; a thinking that is defined by how to drive a cohesive relationship with the customer.
Standard Chartered’s internal research has revealed that customers now wish for simpler and faster banking; be it at the branch, on phones or via mobile networks. The Breeze Mobile Banking app was borne out of a desire to make banking simpler by creating an intuitive, plain-speaking smartphone interface.
Standard Chartered News Update
Breeze will allow customers, among other functions, quick and easy access to their accounts, the ability to transfer funds, pay bills and top up of mobile phone credits. Speaking during the launch, Andrew Okai, Executive Director, Consumer Banking, Standard Chartered Bank said:
“The launch of Breeze is part of our bank’s global focus on digitization. With Smartphone penetration at 18% in Ghana and currently set to double within the next three years or less, we, at Standard Chartered, have taken the lead; in line with our Brand promise of Here for good, to extend our customers digital lifestyle into banking. Digitisation in the banking sector will not only transform banking services but the Ghanaian economy as a whole through the opening of job opportunities in related sectors including the telecommunication, payment services and electronic manufacturing”.
Breeze is available on Blackberry, Android and IOS. Customers need to go their appstore and download the free app.”
This article was originally sourced from http://www.finextra.com/News/Announcement.aspx?pressreleaseid=51758
If you are interested in finding out more information about any of products and services offered by Standard Chartered, contact their customer services department. You can find all of the relevant contact information if you click here.
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