DHL News Update: Courier Is A Big Success At The Gadget Show
DHL News Update: Courier is a big success at the Gadget Show. The Courier’s ‘don’t bin it, bring it’ campaign through its Envirosolutions arm, hits home.
The campaign has been designed to get consumers to re-use or recycle their unwanted electronic equipment. The retro living room that was set up at the Gadget Show by DHL Envirosolutions aimed to give inspiration and shows ways to recycle unwanted goods. The environmental arm of DHL was celebrating a triumphant appearance recently at Earls Court, at the Gadget Show Live. The courier was encouraging people to think again before disposing of their unwanted electrical items and had, on display, an explanation of the process of recycling for such goods.
DHL was there along with their partners Leicestershire County Council and North and West London Waste Authority, some of the local councils that make up the Local Authority Waste Electrical and Electronic Equipment group that operates throughout the country. Together they provided visitors with advice as to where they could bring their unwanted electrical goods, local to their homes. DHL Envirosolutions had brought the campaign to the Gadget Show exhibition at Earls Court in the hope that they could encourage lovers of technology to think more carefully of how they disposed of their faulty or unwanted items.
DHL News Update
Among some of the most up to date innovations that visitors could see was a reconstructed retro living room that was furnished with second hand and reused furniture, old refurbished TVs as well as an old retro favourite the lava lamp and some retro buzzer games. It was hoped that this inspired approach to showing how old items could be reused and their life extended would inspire those with old or broken electronic items to think again before they threw them out.
The general manager of the WEEE services at DHL Envirosolutions said that the exhibit had been a great success and introducing it on the Gadget Show stand had proved that it was the perfect place to educate those lovers of technology of the ways in which the life of the products that they owned could be extended. He said that the exhibit had attracted visitors of all ages and that the feedback had been very positive.
This is maybe not the first thing that you would think of in relation to a courier company but it proves that DHL and its Envirosolutions arm are determined to make a difference to the environment.
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