Apple News Update: Koreans prefer Apple
This article is sourced from The Telegraph: The most recent Apple News Updates. Apple seem to have taken the USA and UK by storm. Now a study from Korea reveals increasing popularity in Asia. Apple’s iPhone product is proving to be increasingly popular in Asia having recently beaten Samsung in a consumer survey of 44,168 South Koreans. Apple’s dominance is ever increasing.
South Koreans reported higher customer satisfaction with Apple products than home-grown Samsung phones, with fewer people reporting problems with their iPhones than their Samsung Galaxy devices.
A consumer survey of 44,168 people aged 16 to 64 years old found that iPhones have fewer failures, with only 17 per cent reporting a problem with their Apple smartphone compared to 31 per cent who had issues with their Samsung phones.
Battery charging was the biggest problem with Samsung Galaxy phones, with 20 per cent reporting the issue. LCD scratches, image or picture quality and call performance were also a concern for many South Koreans with Samsung devices.
Apple’s iPhone, meanwhile, was more likely to have problems related to touch and button malfunctions, according to the survey.
Despite Apple’s apparent popularity, the iPhone maker has seen a recent decline in market share in South Korea, going from 23.2 per cent in 2010 to 3.2 per cent this year.
But Apple is still the most successful foreign manufacturer in South Korea, and other foreign companies including Blackberry, Nokia, Motorola and HTC, have less than one per cent of market share. Two South Korean manufacturers, Pantech and LG, have around 15 per cent each.
Samsung is the most dominant phone manufacturer in its home country, with more than 65 per cent of the overall market share.
The company has also had global success in recent years, with Samsung’s global market share growing rapidly to more than 30 per cent, a higher total than Apple’s share.
But while Apple only offers a few smartphone products, all of which are fairly expensive, Samsung Galaxy phones range widely in cost.
There are reports that Apple has plans to compete with Samsung’s rapidly expanding market share by launching a cheaper version of the iPhone this year.
Even thought Samsung has a higher total share than Apple in the global markets, perhaps this is the start of dominance by Apple as it becomes an increasingly fashionable and popular technology brand.
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